There is a large amount of products and services in the market, and what makes them stand out is their graphic design, making this a necessity rather than a luxury. The design department’s objective is to solve graphic communication problems according to each of our clients’ needs. This is accomplished through a creative process that transforms an idea into an innovative visual product that aims to transmit a message to a specific target.
Initially, we carry out fieldwork that involves studying and observing the company’s environment. Then, by means of a brief, the target is determined, references are established, and a mood board is created.
From the mood board, several options and angles are obtained to create a concept that adapts to the brand’s new desired direction, following the necessities established in the brief.
The concept is transformed from an abstract and intangible thought, to a visual and sensory materialization of the idea. It becomes a defined silhouette, born from the prior shapeless, abstract notion.
With a defined visual outline, aesthetically coherent elements of weight, space, color, volume and geometry are calibrated to create a never before seen image.