Creative Content Production

Our Strategic Planning and Creativity team works in all the fields of communication where our clients are involved, from integrated campaigns to day to day social media management. We work side by side to develop tactical campaigns and annual strategies so that our clients’ digital communities remain relevant and active.

 

How do we do it?

 

Community Analysis
Trendspotting Research
Target Audience Definition
Implementation Strategies
Conceptualization of Ideas
Brand Storytelling
Development and Implementation of Content

Creativity & Strategy

Knowing what consumers want does not have to be a daunting, unthinkable task. Investigation is the key to success. Our Strategic Planning team is in charge of asking the right questions and researching in order to attain the right answers. The input gathered becomes the road map for our creative team, which dedicates hours upon hours to reasoning, analyzing and thinking so that a “liquid”, powerful idea emerges. An idea capable of adapting to any media and give rise to dialogue with consumers.

 

How do we do it?

 

Market Research
Innovation and Trendspotting Research
Consumer Profile Definition
Business Opportunity Analysis
Strategy Planning
Conceptualization of Ideas
Brand Storytelling
Creative Strategy Development
Implementation of Integrated Campaigns

Social Media Management

Online communication is a must for brands, and social media marketing is a big part of it. By introducing the ideal channels dedicated to community inputs, interest, interaction, and content sharing, social media is becoming an integral network for brands to reach their consumers and have more exposure. The main goal will always be to create content with good storytelling with which consumers feel identified, that generates a conversation, and that consumers choose to share on their own platforms. Thanks to this, important insights can be analyzed and taken into consideration to determine a brand’s route.

 

How do we do it?

 

By connecting with consumers and analyzing their different needs, we align efforts from all the departments in our agency to work on a digital strategy. We integrate different tactics for each brand objective to apply it on the most relevant social platforms. Once the strategy is determined, relevant and detailed content is produced to get measurable results.

 

Services:

 

Digital and Content Strategy
Content Generation
Industry Analysis
Consumer Insights Report
Influencer Strategy and Management
Social Media Creativity
Social Media Campaigns
Social Ads
Community Management
Real Time Marketing
Blogging
Chatbots