Unbelievable is Inevitable.   

This was the concept Gatorade needed to launch, and also the first thing you think every time the name Lisbeth Vindas is mentioned. She is the only woman in the world who has classified to all the World Surf Serieses since 1996, and she’s the first professional surfer to train for and complete an Iron Man in just 3 months.  This is why we challenged her.